From Expansion to Impact: A Career Ecosystem Informed Performance Management Framework for Evaluating UK Transnational Education

OO

Okeoma John-Paul OKEKE The University of Sunderland

JL

Jonathan Liu University of Wales Trinity St David

OO

Ozlem Ozdemir University of East London

SS

Sree Lekshmi Sreekumaran Nair Global Banking School

Performance Management Developmental Paper Session

Performance Management Developmental Paper Session (1)

BAM2026 Conference

Redefining Performance Management in Marketing: The Impact of Artificial Intelligence on Job Roles and Productivity

SS

Sree Lekshmi Sreekumaran Nair Global Banking School

JL

Jonathan Liu The International Business School

OO

Ozlem Ozdemir University of East London

OO

Okeoma John-Paul OKEKE The University of Sunderland

Performance Management Developmental Paper Session

Performance Management Developmental Paper Session (3)

BAM2026 Conference