Revisiting and reframing ‘experience’ in customer experience
Developmental Paper Session
Marketing and Retail (M&R) Developmental Paper Session
The Impact of Ethical and Sustainability Issues associated with Planned Obsolescence on Consumer Purchasing Decisions
High School STEM Competition
Developmental Paper Session
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Marketing and Retail Developmental Paper Session
Challenging the primacy of sensory brand experience. A cross cultural study of the influence of brand experience on consumer based brand equity in India and The UK.
Entrepreneurship and Innovation
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All Presentations