Examining Consumers’ Brand Trust Development for Environmentally Friendly Vehicles

AM

Ahmed Moustafa University of Essex

NK

Niraj Kumar University of Essex

HK

Hyerhim Kim University of Essex

Marketing and Retail Full Paper Session

Marketing and Retail Full Paper Session

BAM2026 Conference

Examining Consumers’ Brand Trust Development for Environmentally Friendly Vehicles

AM

Ahmed Moustafa University of Essex

NK

Niraj Kumar University of Essex

HK

Hyerhim Kim University of Essex

Marketing and Retail Virtual Paper Session

Marketing and Retail Virtual Paper Session (2)

BAM2026 Conference