Differentiating Private Label and Branded Value Co-Creation : Service Eco-Systems in Grocery Category Management
Marketing and Retail
Full Paper Session
Marketing and Retail Full Paper Session
Revisiting and reframing ‘experience’ in customer experience
Marketing and Retail
Developmental Paper Session
Marketing and Retail (M&R) Developmental Paper Session
Technology as a Mediator of Physical Activity Consumption Practices Among Disadvantaged Young Women
Marketing and Retail
Full Paper Session
Marketing and Retail (M&R) Full Paper Session
Public service ecosystem: an analysis of Kingdon's multiple streams approach and the Welsh language.
Public Management and Governance
Full Paper Session
Paper
Public Management and Governance Full Paper Session
A set of measurement scales to measure the influence of service-dominant-logic on consumer customer experience
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session
Systems thinking and transcending boundaries: the implementation of GAPPA by early adopters
Public Management and Governance
Developmental Paper Session
Paper
Public Management and Governance Developmental Paper Session
A set of measurement scales to measure the influence of service-dominant-logic on consumer customer experience
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session
Systems thinking and transcending boundaries: the implementation of GAPPA by early adopters
Public Management and Governance
Developmental Paper Session
Public Management and Governance Developmental Paper Session
Technology as a Mediator of Physical Activity Consumption Practices Among Disadvantaged Young Women
Marketing and Retail
Developmental Paper Session
Paper
Attachment
Marketing and Retail Developmental Paper Session (A)
Kingdon’s Multiple Streams Approach: A case study of policy development of the minority language and community sport in Wales.
Public Management and Governance
Developmental Paper Session
Paper
Attachment
Public Management and Governance Developmental Paper Session
Challenging the primacy of sensory brand experience. A cross cultural study of the influence of brand experience on consumer based brand equity in India and The UK.
All Presentations
Paper
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All Presentations