Avatar

Mrs. Mona Rashidirad

7 articles
Publications by Year
Showing 7 of 7
Beyond the Transparency-Trust Paradox: A Systematic Literature Review of Psychological Mediation in AI-Generated Visual Persuasion
Avan Shuaaib University of Kent
Yu-Lun Liu University of Kent
Mona Rashidirad
Marketing and Retail Full Paper Session
Marketing and Retail Full Paper Session
BAM2026 Conference
Personalised Pricing and Customer Loyalty in Ride-Sharing Platforms: The Mediating Roles of Perceived Corporate Social Responsibility and Consumer Ethical Perceptions
Ali Ayoubigol Sharif University of Technology
Arash KhaliliNasr Graduate school of management and economics, Sharif University of Technology
Mona Rashidirad
Arezoo Khalili Nasr Management Faculty, Business Department, University of Tehran, Tehran, Iran
Marketing and Retail Full Paper Session
Marketing and Retail Full Paper Session
BAM2025 Conference
Should family firms disclose their nature to customers? Evidence from a between-subjects experiment
Mansour Shahhosseini Graduate School of Management and Economics, Sharif University of Technology, Tehran, Iran
Arash KhaliliNasr Graduate school of management and economics, Sharif University of Technology
Mona Rashidirad
George Saridakis University of Kent
+1 more
Marketing and Retail Full Paper Session
Marketing and Retail Full Paper Session
BAM2025 Conference
Personalised Pricing and Customer Loyalty in Ride-Sharing Platforms: The Mediating Roles of Perceived Corporate Social Responsibility and Consumer Ethical Perceptions
Ali Ayoubigol Sharif University of Technology
Arash KhaliliNasr Graduate school of management and economics, Sharif University of Technology
Mona Rashidirad
Arezoo Khalili Nasr Management Faculty, Business Department, University of Tehran, Tehran, Iran
Marketing and Retail Full Paper Session
Marketing and Retail Full Paper Session
BAM2023 Conference
Should family firms disclose their nature to customers? Evidence from a between-subjects experiment
Mansour Shahhosseini Graduate School of Management and Economics, Sharif University of Technology, Tehran, Iran
Arash KhaliliNasr Graduate school of management and economics, Sharif University of Technology
Mona Rashidirad
George Saridakis University of Kent
+1 more
Marketing and Retail Full Paper Session
Marketing and Retail Full Paper Session
BAM2023 Conference
The relationship between Innovation, sustainability and customer satisfaction
Bahareh Heidari
Mona Rashidirad
Sustainable and Responsible Business Developmental Paper Session
Sustainable and Responsible Business Developmental Paper Session (C)
BAM2023 Conference
Metaverse in Higher Education: Is it an adoptable immersive space for students and educators?
Amirreza Alizamani University of Sussex
Mona Rashidirad
Marketing and Retail Full Paper Session Paper Attachment
Marketing and Retail Full Paper Session
BAM2023 Conference