British Academy of Management

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I can’t get you out of my head: the impact of influencers on Millennials and Generation Z adoption of luxury products.

Francis Achi York St John University

Maktoba Omar Coventry University

Lilian Ilechukwu York St John University

Awele Achi Brunel University London

Marketing and Retail Developmental Paper Session Paper Attachment

Marketing and Retail Developmental Paper Session (A)

BAM2023 Conference