Andrea Gargiulo

Dr. Andrea Gargiulo

2 articles
Italy University of "Naples" Parthenope

Biography

Andrea Gargiulo is a PhD student in Entrepreneurship and Innovation in the Department of Management and Quantitative Studies at the University of Naples “Parthenope”. Previously, he gained valuable experience as a research fellow in the same department, where he collaborated on the “MOST” research project. His research explores how human–AI interactions enable business model innovation. He investigates cross-industry challenges to foster shared AI-enabled solutions.

Publications by Year
Showing 2 of 2
Artificial intelligence in omni-retail: orchestrating customer experience across touchpoints
Andrea Gargiulo University of "Naples" Parthenope
Daniele Leone University of "Naples" Parthenope
Andrea Caporuscio University of "Naples" Parthenope
Marketing and Retail Developmental Paper Session Paper
Marketing and Retail Developmental Paper Session (1)
BAM2026 Conference
Artificial intelligence in omni-retail: orchestrating customer experience across touchpoints
Andrea Gargiulo University of "Naples" Parthenope
Daniele Leone University of "Naples" Parthenope
Andrea Caporuscio University of "Naples" Parthenope
Marketing and Retail Virtual Paper Session Paper
Marketing and Retail Virtual Paper Session (2)
BAM2026 Conference