Dr. Andrea Gargiulo
2 articles
Italy
University of "Naples" Parthenope
Biography
Andrea Gargiulo is a PhD student in Entrepreneurship and Innovation in the Department of Management and Quantitative Studies at the University of Naples “Parthenope”. Previously, he gained valuable experience as a research fellow in the same department, where he collaborated on the “MOST” research project. His research explores how human–AI interactions enable business model innovation. He investigates cross-industry challenges to foster shared AI-enabled solutions.
Publications by Year
Showing 2 of 2
Artificial intelligence in omni-retail: orchestrating customer experience across touchpoints
AG
Andrea Gargiulo
University of "Naples" Parthenope
DL
Daniele Leone
University of "Naples" Parthenope
AC
Andrea Caporuscio
University of "Naples" Parthenope
Marketing and Retail
Developmental Paper Session
Paper
Marketing and Retail Developmental Paper Session (1)
BAM2026 Conference
Artificial intelligence in omni-retail: orchestrating customer experience across touchpoints
AG
Andrea Gargiulo
University of "Naples" Parthenope
DL
Daniele Leone
University of "Naples" Parthenope
AC
Andrea Caporuscio
University of "Naples" Parthenope
Marketing and Retail
Virtual Paper Session
Paper
Marketing and Retail Virtual Paper Session (2)
BAM2026 Conference