Dr. Yashar Salamzadeh
4 articles
United Kingdom
University of Sunderland
Publications by Year
Showing 4 of 4
The Ethical and Socio-Emotional Impact of AI-driven Synthetic Influencers on Brand Engagement and Psychological Well-being: An Exploratory Comparative Research between UK and Saudi Arabia
YS
OA
Oludayo Adekunle
University of Sunderland
Yashar Salamzadeh
University of Sunderland
RK
Rizwan Ullah Khan
Effat University
eBusiness and Information Systems Management
Developmental Paper Session
eBusiness and Information Systems Management Developmental Paper Session 2: IS impact on end users
BAM2026 Conference
Why Don’t Digital Businesses Enter Fintech Industry? A Study on Root Causes of Fintech Avoidance
YS
Yashar Salamzadeh
University of Sunderland
OA
Oludayo Adekunle
University of Sunderland
eBusiness and Information Systems Management
Developmental Paper Session
e-Business and Information Systems Management (EB-ISM) Developmental Paper Session
BAM2024 Conference
Black Female Entrepreneurs’ Digital Readiness: The Way Forward
YS
Yashar Salamzadeh
University of Sunderland
IO
Ijeoma Okpanum
University of Aberdeen
Entrepreneurship
Developmental Paper Session
Paper
Attachment
Entrepreneurship Developmental Paper Session (A)
BAM2023 Conference
Critical Success Factors of Global Virtual Teams (GVTs): A Review of Information Technology (IT) Industry in the United Kingdom
YS
Yashar Salamzadeh
University of Sunderland
HM
Hanan Mehrabi
University of Sunderland
eBusiness and eGovernment
Full Paper Session
Paper
Attachment
e-Business and e-Government Full Paper Session
BAM2023 Conference