British Academy of Management

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Well-being in sales: Going beyond carrots and sticks to support mental health and the absence of mental illness

Monica Franco-Santos Cranfield University

Pilar Rivera University of Zaragoza

Cristina Suarez Alcala University

Javier Marcos-Cuevas Cranfield University

Marketing and Retail Full Paper Session

Marketing and Retail (M&R) Full Paper Session

BAM2024 Conference