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Prof Dildar Hussain

2 articles
France Rennes School of Business
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Showing 2 of 2
Split Fame, Shared Name: A Conceptual Framework for Group Brands
Olusegun Shogbanmu Rennes School of Business
Claire-Lise Ackermann Rennes School of Business
Dildar Hussain Rennes School of Business
Identity Full Paper Session Paper
Identity Full Paper Session
BAM2025 Conference
Split Fame, Shared Name: A Conceptual Framework for Group Brands
Olusegun Shogbanmu Rennes School of Business
Claire-Lise Ackermann Rennes School of Business
Dildar Hussain Rennes School of Business
Identity Full Paper Session
Identity Full Paper Session
BAM2023 Conference