Michael Humbani

Dr. Michael Humbani

3 articles
United Kingdom University of Derby

Biography

Michael Humbani is a lecturer in the Division of Marketing, Business, Law and Social Sciences, at the University of Derby. His research focus area is mobile marketing and sustainable marketing, and his research works can be found in journals including the International Journal of Bank Marketing, International Review of Retail, Distribution and Consumer Research, International Journal of Hospitality Management, Cogent Business & Management, and the Journal of African Business.

Publications by Year
Showing 3 of 3
Determinants of user engagement with mobile travel apps
Michael Humbani University of Derby
eBusiness and Information Systems Management Virtual Paper Session
eBusiness and Information Systems Management Virtual Paper Session 2: AI and user interaction
BAM2026 Conference
Digital Out-Of-Home advertising on intention to purchase green products
Michael Humbani University of Derby
Aileen Uys Institute of Marketing Management
Sustainable and Responsible Business Developmental Paper Session Paper
Sustainable and Responsible Business Developmental Paper Session (A)
BAM2025 Conference
Digital Out-Of-Home advertising on intention to purchase green products
Michael Humbani University of Derby
Aileen Uys Institute of Marketing Management
Sustainable and Responsible Business Developmental Paper Session
Sustainable and Responsible Business Developmental Paper Session (A)
BAM2023 Conference