Can Virtual Influencers Persuade? The Role of Disclosure and Psychological Distance in Sustainability Messaging

MH

Madhobi Hossain University of Brighton

NF

Nkululeko Fuyane University of Brighton

Marketing and Retail Full Paper Session

Marketing Trust Best Paper Session

BAM2026 Conference

Credibility of role models and their influence on early-stage women entrepreneurs in Bangladesh

MH

Madhobi Hossain University of Brighton

Entrepreneurship Developmental Paper Session Paper

Entrepreneurship Developmental Paper Session (A)

BAM2025 Conference

Credibility of role models and their influence on early-stage women entrepreneurs in Bangladesh

MH

Madhobi Hossain University of Brighton

Entrepreneurship Developmental Paper Session

Entrepreneurship Developmental Paper Session (A)

BAM2023 Conference