Mr. Olusegun Shogbanmu
2 articles
France
Rennes School of Business
Publications by Year
Showing 2 of 2
Split Fame, Shared Name: A Conceptual Framework for Group Brands
OS
Olusegun Shogbanmu
Rennes School of Business
CA
Claire-Lise Ackermann
Rennes School of Business
DH
Dildar Hussain
Rennes School of Business
Identity
Full Paper Session
Paper
Identity Full Paper Session
BAM2025 Conference
Split Fame, Shared Name: A Conceptual Framework for Group Brands
OS
Olusegun Shogbanmu
Rennes School of Business
CA
Claire-Lise Ackermann
Rennes School of Business
DH
Dildar Hussain
Rennes School of Business
Identity
Full Paper Session
Identity Full Paper Session
BAM2023 Conference