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Dr. Teidorlang Lyngdoh

2 articles
India

Biography

Teidorlang Lyngdoh, PhD., is an Associate Professor in Marketing at Indian Institute of Management (IIM), Shillong, India. Prior to joining IIM, Shillong, Teidor worked as Lecturer (assistant professor) in Marketing at Queen Mary University of London, UK, an Assistant Professor in Marketing at University of Kent, UK, and Xavier School of Management- XLRI, India. Teidor's main research interests lies in two broad domains (i.e., personal selling and transformative consumer research). His research interests lie in the area of buyer-seller interactions, service- sales interface, frontline ethics, BoP healthcare services, digital selling, digital divide, disruptive technologies, and consumer well-being among others. His research has been accepted for publication in leading journals such as Journal of Business Ethics, Journal of Business Research, Psychology and Marketing, Journal of Business and Industrial Marketing, Business Horizons, among others.

Publications by Year
Showing 2 of 2
The Role of Sharing Mobility in Sustainable Urban Transport: Insights from Text Mining, Framework Development, and Ordinal Priority Analysis
Sudhanshu Shekhar Indian Institute of Management Shillong
Teidorlang Lyngdoh
Prasanta Chopdar Indian Institute of Management Sambalpur
Sustainable and Responsible Business Developmental Paper Session
SRB 20 Navigating Industrial Sustainability: Accountability, AI, and Mobility - Developmental Paper Session
BAM2026 Conference
Anthropomorphic AI in Marketing: A Systematic Review and Guiding Framework of Customer Journey Dynamics
Md Al Amin
Sayed Elhoushy
Teidorlang Lyngdoh
Marketing and Retail Developmental Paper Session
Marketing and Retail (M&R) Developmental Paper Session
BAM2024 Conference