Blockchain Adoption in Fashion Rental: Insights from the Fashion Industry Professionals

EC

Esther Ruitong CUI University of Manchester

RB

Rosy Boardman The University of Manchester

CH

Claudia Henninger The University of Manchester

Cultural and Creative Industries Developmental Paper Session

Cultural and Creative Industries Developmental Paper Session

BAM2024 Conference

Are Fashion Rental Consumers Ready for Blockchain Technology? An Exploration of Consumer Perceived values and Willingness to use Blockchain in Fashion Rental

EC

Esther Ruitong CUI University of Manchester

RB

Rosy Boardman The University of Manchester

CH

Claudia Henninger The University of Manchester

Marketing and Retail Developmental Paper Session

Marketing and Retail (M&R) Developmental Paper Session

BAM2024 Conference