Dr. Hyerhim Kim
2 articles
United Kingdom
University of Essex
Publications by Year
Showing 2 of 2
Examining Consumers’ Brand Trust Development for Environmentally Friendly Vehicles
AM
Ahmed Moustafa
University of Essex
NK
Niraj Kumar
University of Essex
HK
Hyerhim Kim
University of Essex
Marketing and Retail
Full Paper Session
Marketing and Retail Full Paper Session
BAM2026 Conference
Examining Consumers’ Brand Trust Development for Environmentally Friendly Vehicles
AM
Ahmed Moustafa
University of Essex
NK
Niraj Kumar
University of Essex
HK
Hyerhim Kim
University of Essex
Marketing and Retail
Virtual Paper Session
Marketing and Retail Virtual Paper Session (2)
BAM2026 Conference