The Roles of Symbolic Value and Identity in China’s Luxury Pet Apparel

PL

peilin liu Oxford Brookes of university

RV

Robert Veen Oxford Brookes University

YS

Yan Sun Oxford Brookes University

HW

Hanlin Wang Oxford Brookes University

Marketing and Retail Developmental Paper Session Paper

Marketing and Retail Developmental Paper Session (3)

BAM2026 Conference

Exploring the impact of consumer values on engagement and behavioural intentions on Chinese live-streaming platforms for second-hand luxury fashion

HC

HUI CAO Oxford Brookes University

RV

Robert Veen Oxford Brookes University

RW

Rachel Wang

YS

Yan Sun Oxford Brookes University

Marketing and Retail Developmental Paper Session

Marketing and Retail Developmental Paper Session (3)

BAM2026 Conference