Abstract:

This paper examines how super-diversity, intersectional positioning, and community dynamics shape entrepreneurial strategies among ethnic minority entrepreneurs in the United Kingdom. Drawing on 31 in-depth semi-structured interviews with African, Caribbean, and Southeast Asian entrepreneurs across multiple sectors and migration histories, the study adopts an abductive qualitative design and applies the Gioia methodology. The findings reveal four interrelated mechanisms shaping entrepreneurial trajectories: racialised opportunity structures, super-diverse intersectional pathways, ambivalent community embeddedness, and strategic adaptation through transnational and multi-market activity. The paper extends mixed embeddedness theory by showing how intersectional positionality conditions access to resources and legitimacy, while transnational opportunity construction enables entrepreneurs to actively reshape constrained institutional environments. By integrating super-diversity, intersectionality, and community dynamics, the study offers a more nuanced account of entrepreneurial heterogeneity in contemporary super-diverse contexts.

Please choose your submission type: Full Paper

Primary Track: Entrepreneurship

Keywords: Entrepreneurship Theories;International entrepreneurship;Indigenous entrepreneurship;Entrepreneurship in emerging markets;Entrepreneurship in the Circular Economy

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Dr. Imo Enang