CRM patronage intentions and male fashion leadership: Applying Schwartz’s theory of human values by employing PLS-MGA-ANN

SP

Sudhir Pandey Amrut Mody School of Management , Ahmedabad University

ST

Sujo Thomas Amrut Mody School of Management , Ahmedabad University

RP

Ritesh Patel Sanjivani College of Engineering, Savitribai Phule Pune University, Pune, India

VB

Viral Bhatt SAL Institute of Management, Ahmedabad, India

Gender in Management Developmental Paper Session

Sustainable and Responsible Business Developmental Paper Session

BAM2024 Conference

Predicting CRM patronage intentions based on female fashion leadership: A hybrid SEM-ANN-MGA approach by employing Schwartz’s theory of human values

SP

Sudhir Pandey Amrut Mody School of Management , Ahmedabad University

ST

Sujo Thomas Amrut Mody School of Management , Ahmedabad University

VB

Viral Bhatt SAL Institute of Management, Ahmedabad, India

RP

Ritesh Patel Sanjivani College of Engineering, Savitribai Phule Pune University, Pune, India

Sustainable and Responsible Business Developmental Paper Session

Sustainable and Responsible Business Developmental Paper Session (A)

BAM2023 Conference