British Academy of Management

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Maximizing Business Value through Effective Communication and Collaboration: A Study of Data Science and Stakeholder Engagement at Sky Betting and Gaming

Syeda Mahlaqa Hina Faculty of Management, Law & Social Sciences University of Bradford

Paul Goring University of Bradford

Mahwish Parveen COMSATS University Islamabad, Pakistan

Organisational Transformation Change and Development Full Paper Session

Organisational Transformation Change and Development (OTCD) Full Paper Session

BAM2024 Conference