British Academy of Management

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From Ethical Awareness to Sustainable Action: The Influence of AI Sustainability Awareness on Consumer Responsibility

Ali Raza Akhter Harbin Institute of Technology

Qaiser Mohi Ud Din Harbin Engineering University

Zhen Shao Harbin Institute of Technology

Fatemeh Aramishourabi Harbin Institute of Technology

Sustainable and Responsible Business Virtual Paper Session

SRB 38 - Consumer Behaviour, Gender and Inclusive Sustainability - Virtual Session

BAM2026 Conference