Exploring Consumer Engagement through Extended Reality (XR) in Fashion: Analysing the Impact of Immersive Experience on Consumer Behaviour and Purchase Intent

CP

Cherniece Plume Coventry University

HS

Haoye Sun Coventry University

SM

Soomal Murtaza Coventry University

Marketing and Retail Full Paper Session Paper

Marketing and Retail (M&R) Full Paper Session

BAM2024 Conference

Fast fashion mobile applications: exploring the role of emotions on behavioural intention

CP

Cherniece Plume Coventry University

HS

Haoye Sun Coventry University

FG

Fatima Gull Coventry University

Marketing and Retail Full Paper Session Paper

Marketing and Retail (M&R) Full Paper Session

BAM2024 Conference

Turning Attention Abroad: The Competitive Effects of Network Externalities on Outward Foreign Direct Investment by Digital Platform Firms

QZ

Qilong Zong Dalian University of Technology

HS

Haoye Sun Coventry University

RG

Renfei Gao university of Manchester

GW

Guohong Wang

+1 more

International Business and International Management Full Paper Session

International Business and International Management Full Paper Session

BAM2025 Conference

Turning Attention Abroad: The Competitive Effects of Network Externalities on Outward Foreign Direct Investment by Digital Platform Firms

QZ

Qilong Zong Dalian University of Technology

HS

Haoye Sun Coventry University

RG

Renfei Gao university of Manchester

GW

Guohong Wang

+1 more

International Business and International Management Full Paper Session

International Business and International Management Full Paper Session

BAM2023 Conference