DO CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES INCREASE BRAND EQUITY? AN EMPIRICAL STUDY IN THE BANKING SECTOR

NN

Nhung Nguyen University of Economics Ho Chi Minh City

TF

Teresa Freiburghaus University of Applied Sciences Northwestern Switzerland (FHNW)

Sustainable and Responsible Business Virtual Paper Session Paper

Sustainable and Responsible Business Virtual Paper Session (C)

BAM2025 Conference

DO CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES INCREASE BRAND EQUITY? AN EMPIRICAL STUDY IN THE BANKING SECTOR

NN

Nhung Nguyen University of Economics Ho Chi Minh City

TF

Teresa Freiburghaus University of Applied Sciences Northwestern Switzerland (FHNW)

Sustainable and Responsible Business Virtual Paper Session

Sustainable and Responsible Business Virtual Paper Session (C)

BAM2023 Conference