A set of measurement scales to measure the influence of service-dominant-logic on consumer customer experience
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session
A set of measurement scales to measure the influence of service-dominant-logic on consumer customer experience
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session
Challenging the primacy of sensory brand experience. A cross cultural study of the influence of brand experience on consumer based brand equity in India and The UK.
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