British Academy of Management

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Efficiency-Driven Trust: Reassessing Relationship Banking and Consumer Trade-offs in a Transforming Banking Ecosystem

Fábio Nazhar University of São Paulo (USP)

Renan Delgado Federal Institute of São Paulo

José Mazzon School of Economics, Business Administration, Accounting and Actuarial, University of São Paulo

Felipe Borini School of Economics, Business Administration, Accounting and Actuarial, University of São Paulo

Marketing and Retail Full Paper Session Paper

Marketing and Retail Full Paper Session

BAM2026 Conference