The Relationship between The Popularity of Co-branding and Consumer Purchase Decision

KK

Kashif Ullah Khan Wenzhou Kean University

XW

Xiaoyao Wang Wenzhou-Kean University

FA

Fouzia Atlas Wenzhou-Kean University

FK

Farhan Khan Anhui Sanlian University

+1 more

Marketing and Retail Virtual Paper Session Paper

Marketing and Retail Virtual Paper Session

BAM2026 Conference

Digital Supply Chain Capabilities and Financial Performance: The Roles of Risk Management and Information Processing

KK

Kashif Ullah Khan Wenzhou Kean University

ZL

Zhilin Li Wenzhou-Kean University

FA

Fouzia Atlas Wenzhou-Kean University

Operations, Logistics and Supply Chain Management Virtual Paper Session Paper

Operations, Logistics and Supply Chain Management - Virtual Session

BAM2026 Conference