Dr. Fouzia Atlas
2 articles
China
Wenzhou-Kean University
Publications by Year
Showing 2 of 2
The Relationship between The Popularity of Co-branding and Consumer Purchase Decision
KK
Kashif Ullah Khan
Wenzhou Kean University
XW
Xiaoyao Wang
Wenzhou-Kean University
FA
Fouzia Atlas
Wenzhou-Kean University
FK
+1 more
Farhan Khan
Anhui Sanlian University
Marketing and Retail
Virtual Paper Session
Paper
Marketing and Retail Virtual Paper Session
BAM2026 Conference
Digital Supply Chain Capabilities and Financial Performance: The Roles of Risk Management and Information Processing
KK
Kashif Ullah Khan
Wenzhou Kean University
ZL
Zhilin Li
Wenzhou-Kean University
FA
Fouzia Atlas
Wenzhou-Kean University
Operations, Logistics and Supply Chain Management
Virtual Paper Session
Paper
Operations, Logistics and Supply Chain Management - Virtual Session
BAM2026 Conference