British Academy of Management

Showing 1 of 1

Identity Dilemma in Immigrant consumers: a discourse analysis of diaspora marketing

Mohammad Saleh Torkestani De Montfort University

Zohreh Dehdashti Shahrokh Allameh Tabatabai University

Kobra Bakhshi Zadeh Allameh Tabatabai University

Pedram Jahedi Allameh Tabatabai University

Identity Full Paper Session Paper Attachment

Identity Full Paper Session

BAM2023 Conference