Benjamin Afreh

Dr. Benjamin Afreh

2 articles
United Kingdom Nottingham Trent University

Biography

Benjamin Afreh is a Research Fellow at the Marketing and Consumer Studies Research Centre, Nottingham Business School, Nottingham Trent University, United Kingdom. He holds a PhD in Management from the University of Sheffield. He previously worked as a postdoctoral researcher at Arts University Bournemouth, United Kingdom. His research interests span a broad area, including entrepreneurship, innovation financing in small firms, marketing strategies, digital marketing, customer value, climate change and sustainability marketing and tourism management.

Publications by Year
Showing 2 of 2
Cross-Generational Valuation and Advocacy of DEI in Higher Education Marketing
Wilson Ndasi Nottingham Trent University
Benjamin Afreh Nottingham Trent University
Identity Developmental Paper Session
Identity Developmental Paper Session
BAM2024 Conference
Religious consumers' ethical dilemmas for sustainable automobile consumption
Benjamin Afreh Nottingham Trent University
Baseer Durrani
Marketing and Retail Full Paper Session
Marketing and Retail (M&R) Full Paper Session
BAM2024 Conference