Short- and Long-term Effects of Marketing Agility on Firm Performance: The role of Customer Service Performance & Customer Co-creation

GA

Gomaa Agag Nottingham Trent University

AY

Anish Yousaf Nottingham Business School, Nottingham Trent University

FA

Feray Adiguzel Nottingham Trent University

Marketing and Retail Developmental Paper Session

Marketing and Retail (M&R) Developmental Paper Session

BAM2024 Conference

Continuance Usage of Voice Assistants in the Online Fashion Industry During the Online Shopping Journey: An Exploratory Research on Ethnic Consumers

PC

Pascal Chimimba Nottingham Trent University

AR

Arooj Rashid Nottingham Trent University

FA

Feray Adiguzel Nottingham Trent University

MG

Margaret Grzegorczyk University of Leicester

Marketing and Retail Developmental Paper Session

Marketing and Retail (M&R) Developmental Paper Session

BAM2024 Conference