The Influence of Utilitarian Benefits and Perceived Risks on Crowdfunding Intention: The Moderating Roles of Potential Backers and Campaigns

MT

Mathupayas Thongmak Thammasat Business School, Thammasat University

NR

Nopporn Ruangwanit Thammasat Business School, Thammasat University

Full Paper Session Paper Attachment

Entrepreneurship Full Paper Session (C)

BAM2023 Conference