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Prof Ritesh Patel
1 article
India
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From Transaction to Co-Creation: Creating Inclusive Consumer Value and Social Impact in Charity-Integrated Social Commerce Live Streaming
SP
Sudhir Pandey
Amrut Mody School of Management , Ahmedabad University
RP
Ritesh Patel
VB
Viral Bhatt
United World Institute of Management, Karnavati University, Ahmedabad, India
ST
Sujo Thomas
Amrut Mody School of Management , Ahmedabad University
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session (5)
BAM2026 Conference