Sharad Gupta

Dr. Sharad Gupta

8 articles
United Kingdom Cardiff Metropolitan University

Biography

Dr Sharad Gupta is a Senior Lecturer in Marketing at Cardiff Metropolitan University. His research focuses on sustainability marketing, digital media, and the role of emerging technologies, including AI, in shaping responsible consumption and business practices. He has published in leading journals including the Journal of the Academy of Marketing Science (ABS 4* / ABDC A* listed) and serves as Senior Editor (Sustainability) for Global Business and Organizational Excellence. Dr Gupta collaborates with and supports scholars in developing sustainability-related research, with a focus on strengthening conceptual contributions and advancing publishable work in the field. He brings prior industry experience (as Regional Manager and Senior VP) in business and marketing roles. He is Co-Track Chair for the Sustainable and Responsible Business SIG at the British Academy of Management Conference, contributing to the development of sustainability research and scholarly community.

Publications by Year
Showing 8 of 8
Blockchain-Enabled Traceability for Sustainable Supply Chain Integration and Responsible Consumption
Navriti Gupta University of South Wales
Sharad Gupta Cardiff Metropolitan University
Operations, Logistics and Supply Chain Management Developmental Paper Session
Operations Logistics and Supply Chain Management Developmental Paper Session - Digital Technologies and Enterprise Systems
BAM2026 Conference
Digital Exposure, Mindfulness and Responsible Consumption: Understanding Compulsive Buying in the Attention Economy
Sharad Gupta Cardiff Metropolitan University
Navriti Gupta University of South Wales
Sustainable and Responsible Business Developmental Paper Session
SRB 13 Sustainability in Consumer Behaviour -Developmental Paper Session
BAM2026 Conference
Not all Sustainable Consumers are Same. Identifying four occupational and generational segments
Sharad Gupta Cardiff Metropolitan University
Navriti Garg University of South Wales
Sustainable and Responsible Business Developmental Paper Session
Sustainable and Responsible Business Developmental Paper Session
BAM2024 Conference
The Power of Imperfection: Exploring the Concept and Impact of Self-Deprecating Advertising
Sharad Gupta Cardiff Metropolitan University
Mansi Gupta Lal Bahadur Shastri Institute of Management
Marketing and Retail Developmental Paper Session
Marketing and Retail Developmental Paper Session
BAM2025 Conference
CSR Orientations: Examining the Role of Self-Reference and Message Credibility
Bidisha Burman Eberhardt School of Business
Sharad Gupta Cardiff Metropolitan University
Sustainable and Responsible Business Developmental Paper Session
Sustainable and Responsible Business Developmental Paper Session (B)
BAM2025 Conference
The Power of Imperfection: Exploring the Concept and Impact of Self-Deprecating Advertising
Sharad Gupta Cardiff Metropolitan University
Mansi Gupta Lal Bahadur Shastri Institute of Management
Marketing and Retail Developmental Paper Session
Marketing and Retail Developmental Paper Session
BAM2023 Conference
CSR Orientations: Examining the Role of Self-Reference and Message Credibility
Bidisha Burman Eberhardt School of Business
Sharad Gupta Cardiff Metropolitan University
Sustainable and Responsible Business Developmental Paper Session
Sustainable and Responsible Business Developmental Paper Session (B)
BAM2023 Conference
Challenging overconsumption: What can consumers do?
Sharad Gupta Cardiff Metropolitan University
Sustainable and Responsible Business Developmental Paper Session Paper Attachment
Sustainable and Responsible Business Developmental Paper Session (C)
BAM2023 Conference