Narrative Transportation in the Social Media Age: Enhancing Employer Brand Through Instagram Stories

RL

Ruixia Lai Monash University Malaysia

YC

Yin Teng Chew RMIT University Vietnam

NG

Nobuhiko Goto Hitotsubashi University

PL

Patricia YinYin Lau Monash University

Marketing and Retail Virtual Paper Session Paper

Marketing and Retail Virtual Paper Session

BAM2025 Conference

Narrative Transportation in the Social Media Age: Enhancing Employer Brand Through Instagram Stories

RL

Ruixia Lai Monash University Malaysia

YC

Yin Teng Chew RMIT University Vietnam

NG

Nobuhiko Goto Hitotsubashi University

PL

Patricia YinYin Lau Monash University

Marketing and Retail Virtual Paper Session

Marketing and Retail Virtual Paper Session

BAM2023 Conference