British Academy of Management

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Customer-Centric Sustainability and Brand Relationships in Fast Fashion: Evidence from India and Italy

Manjitha Mathew Department of Economics, University of Genoa

Luca Persico Department of Economics, University of Genoa

Poornima Vijaykumar St. Joseph’s College of Commerce

Riccardo Spinelli Department of Economics, University of Genoa

Sustainable and Responsible Business Full Paper Session

Collaborative Participation and Sustainable Behaviour -Full Paper Session

BAM2026 Conference