1
article
United Kingdom
University of Kent
Avan Shuaaib is a PhD Researcher in Marketing at the University of Kent, UK. Her research explores the intersection of artificial intelligence, digital advertising, and consumer behaviour, focusing on how AI-generated visual content influences consumer perceptions and decision-making. Her PhD examines how the disclosure of AI-generated before-and-after imagery and the platform on which it appears shape perceived realism, perceived manipulative intent, trust, attitudes toward advertising, and booking intentions in cosmetic procedure marketing. Her research interests span AI in marketing, digital persuasion, consumer trust, visual communication, and emerging technologies in service marketing.
