Dr. Cherniece Plume
2 articles
United Kingdom
Coventry University
Biography
Cherniece is currently a Lecturer and Deputy Course Director for BA Digital Marketing at Coventry University. Her research interests include online consumer behaviour and consumer psychology, construction of self-concept and social media marketing.
Publications by Year
Showing 2 of 2
Exploring Consumer Engagement through Extended Reality (XR) in Fashion: Analysing the Impact of Immersive Experience on Consumer Behaviour and Purchase Intent
CP
Cherniece Plume
Coventry University
HS
Haoye Sun
Coventry University
SM
Soomal Murtaza
Coventry University
Marketing and Retail
Full Paper Session
Paper
Marketing and Retail (M&R) Full Paper Session
BAM2024 Conference
Fast fashion mobile applications: exploring the role of emotions on behavioural intention
CP
Cherniece Plume
Coventry University
HS
Haoye Sun
Coventry University
FG
Fatima Gull
Coventry University
Marketing and Retail
Full Paper Session
Paper
Marketing and Retail (M&R) Full Paper Session
BAM2024 Conference