Ms. Aileen Uys
2 articles
South Africa
Institute of Marketing Management
Biography
Aileen Uys is a master’s student at the Institute of Marketing Management (IMM) in South Africa. Aileen is conducting research as part of the fulfilment of the Master of Philosophy (MPhil) degree in Marketing Management.
Publications by Year
Showing 2 of 2
Digital Out-Of-Home advertising on intention to purchase green products
MH
Michael Humbani
University of Derby
AU
Aileen Uys
Institute of Marketing Management
Sustainable and Responsible Business
Developmental Paper Session
Paper
Sustainable and Responsible Business Developmental Paper Session (A)
BAM2025 Conference
Digital Out-Of-Home advertising on intention to purchase green products
MH
Michael Humbani
University of Derby
AU
Aileen Uys
Institute of Marketing Management
Sustainable and Responsible Business
Developmental Paper Session
Sustainable and Responsible Business Developmental Paper Session (A)
BAM2023 Conference