Dr. Muhammad Muzamil Sattar
2 articles
Pakistan
Sukkur IBA University
Biography
Dr Sattar has done his PhD in Digital Marketing from Universita da Sapienza Rome, Italy. Over 10 years of teaching and research experience in an international environment, dr Sattar is committed in conducting research in marketing particularly Tourism & Hospitality area. Dr Sattar is open to new teaching & research opportunities and collaborations.
Publications by Year
Showing 2 of 2
UNDERSTANDING RETAIL THERAPY: A SYSTEMATIC LITERATURE REVIEW OF CONCEPT, MECHANISMS, AND OUTCOMES.
MS
Muhammad Muzamil Sattar
Sukkur IBA University
Marketing and Retail
Full Paper Session
Marketing and Retail Full Paper Session
BAM2026 Conference
Exploring the Role of Incentive Tourism in Creating Transformative Tourism
MS
Muhammad Muzamil Sattar
Sukkur IBA University
Tourism and Hospitality Experience Management
Developmental Paper Session
Tourism and Hospitality Experience Management Developmental Paper Session 4
BAM2026 Conference