Digital internal communication strategy: Using a matrix approach

LW

Lucia Wuersch Charles Sturt University

AN

Alain Neher Charles Sturt University

JM

Jane Maley Sabanci University

AW

Alfred Wong Charles Sturt University, Australia

+1 more

Strategy Full Paper Session Paper

Strategy Full Paper Session

BAM2024 Conference

A template approach for developing a digital internal communication strategy

LW

Lucia Wuersch Charles Sturt University

AN

Alain Neher Charles Sturt University

JM

Jane Maley Sabanci University

MP

Marc K. Peter University of Applied Sciences and Arts Northwestern Switzerland

Organisational Studies Developmental Paper Session Paper Attachment

Organisational Studies Developmental Paper Session

BAM2023 Conference