AI induction in Marketing and Advertising! Qualitative insights from practitioners in the UK.

SB

Syed Bukhari Hult International Business School London

LC

Lucill Curtis Norwich Business School - University of East Angila

PF

Paul Fleet Bradford University

OO

Oluwaseun Olabode Bradford University

+1 more

Innovation Developmental Paper Session Paper

Innovation Developmental Paper Session

BAM2025 Conference

AI induction in Marketing and Advertising! Qualitative insights from practitioners in the UK.

SB

Syed Bukhari Hult International Business School London

LC

Lucill Curtis Norwich Business School - University of East Angila

PF

Paul Fleet Bradford University

OO

Oluwaseun Olabode Bradford University

+1 more

Innovation Developmental Paper Session

Innovation Developmental Paper Session

BAM2023 Conference