Dr. Nick Yip
2 articles
United Kingdom
University of Brunel
Publications by Year
Showing 2 of 2
Understanding emerging consumer roles as tools for value co-creation in the metaverse
RE
Ryan Ellis
University of East Anglia
NY
Nick Yip
University of Brunel
JW
Jonathan Wilson
University of East Anglia
RJ
Robert Jones
University of East Anglia
Marketing and Retail
Full Paper Session
Paper
Marketing and Retail Full Paper Session
BAM2025 Conference
Understanding emerging consumer roles as tools for value co-creation in the metaverse
RE
Ryan Ellis
University of East Anglia
NY
Nick Yip
University of Brunel
JW
Jonathan Wilson
University of East Anglia
RJ
Robert Jones
University of East Anglia
Marketing and Retail
Full Paper Session
Marketing and Retail Full Paper Session
BAM2023 Conference