Dr. Mansi Gupta
2 articles
India
Lal Bahadur Shastri Institute of Management
Publications by Year
Showing 2 of 2
The Power of Imperfection: Exploring the Concept and Impact of Self-Deprecating Advertising
SG
Sharad Gupta
Cardiff Metropolitan University
MG
Mansi Gupta
Lal Bahadur Shastri Institute of Management
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session
BAM2025 Conference
The Power of Imperfection: Exploring the Concept and Impact of Self-Deprecating Advertising
SG
Sharad Gupta
Cardiff Metropolitan University
MG
Mansi Gupta
Lal Bahadur Shastri Institute of Management
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session
BAM2023 Conference