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Dr. Anish Yousaf

4 articles
United Kingdom Nottingham Business School, Nottingham Trent University

Biography

Dr. Anish Yousaf is currently a Senior Lecturer in Marketing at Nottingham Business School, Nottingham Trent University, UK. His research work has been published in journals such as Journal of Business Research, Information & Management, International Journal of Contemporary Hospitality Management, International Journal of Information Management, Studies in Higher Education, Journal of Product & Brand Management, International Journal of Research in Consumer Studies, Tourism Recreation Research, Marketing Intelligence & Planning, and others. Anish is a fitness enthusiast and believes in the philosophy that a healthy mind lives in a healthy body. In his free time, Anish counsels his students and encourages them to take up a hobby that keeps them fit and adds value to their personal/professional life.

Publications by Year
Showing 4 of 4
BEYOND AUTOMATION: HOW SOCIAL, CONVERSATIONAL, AND EMOTIONAL INTELLIGENCE DRIVE CONTINUANCE INTENTIONS TOWARD INTELLIGENT VIRTUAL ASSISTANTS (IVAs)
Anish Yousaf Nottingham Business School, Nottingham Trent University
Saifeddin Alimamy College of Interdisciplinary Studies, Zayed University
Insha Amiin Nottingham Trent University
Abhishek Mishra Indian Institute of Management Indore
+2 more
Tourism and Hospitality Experience Management Developmental Paper Session
Tourism and Hospitality Experience Management Developmental Paper Session 2: Digital Innovations
BAM2026 Conference
Coopetition in Tourism & Hospitality: Driving Destination Performance Through Strategic Collaboration
Insha Amiin Nottingham Trent University
Anish Yousaf Nottingham Business School, Nottingham Trent University
TATBEEQ RAZA ULLAH Nottingham Business School, Nottingham Trent University
Abhishek Mishra Indian Institute of Management Indore
Tourism and Hospitality Experience Management Developmental Paper Session
Tourism and Hospitality Experience Management Developmental Paper Session 4
BAM2026 Conference
Short- and Long-term Effects of Marketing Agility on Firm Performance: The role of Customer Service Performance & Customer Co-creation
Gomaa Agag Nottingham Trent University
Anish Yousaf Nottingham Business School, Nottingham Trent University
Feray Adiguzel Nottingham Trent University
Marketing and Retail Developmental Paper Session
Marketing and Retail (M&R) Developmental Paper Session
BAM2024 Conference
Understanding the linkages between Marketing Analytics, Marketing Agility and Firms Performance: Innovation Capability & Fit Facets as moderators
Gomaa Agag Nottingham Trent University
Anish Yousaf Nottingham Business School, Nottingham Trent University
Abhishek Mishra Indian Institute of Management Indore
Insha Amiin Nottingham Trent University
Strategy Developmental Paper Session
Strategy Developmental Paper Session
BAM2024 Conference