British Academy of Management

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BEYOND AUTOMATION: HOW SOCIAL, CONVERSATIONAL, AND EMOTIONAL INTELLIGENCE DRIVE CONTINUANCE INTENTIONS TOWARD INTELLIGENT VIRTUAL ASSISTANTS (IVAs)

Anish Yousaf Nottingham Business School, Nottingham Trent University

Saifeddin Alimamy College of Interdisciplinary Studies, Zayed University

Insha Amiin Nottingham Trent University

Abhishek Mishra Indian Institute of Management Indore

Tourism and Hospitality Experience Management Developmental Paper Session

Tourism and Hospitality Experience Management Developmental Paper Session 2: Digital Innovations

BAM2026 Conference