Fake It till Advertisers Make It: A Literature Review of Artificial Intelligence Generated Advertising Effects and Future Research Agendas

GC

Guan-Lun Chen National Yunlin University of Science and Technology

CL

Chi-Shiun Lai

Marketing and Retail Full Paper Session Paper

Marketing and Retail Full Paper Session

BAM2026 Conference

The Paradox of Value Capture: How Knowledge Protection and Appropriation Asymmetry Shape Collaborative Performance in Coopetition

MH

Ming-Chang Huang National Yunlin University of Science and Technology

CL

Ching-Tung Lee National Yunlin University of Science and Technology

GC

Guan-Lun Chen National Yunlin University of Science and Technology

GC

Guan-Ting Chen National Yunlin University of Science and Technology

+1 more

Inter-Organizational Collaboration: Partnerships, Alliances and Networks Full Paper Session Paper

Inter-Organizational Collaboration Full Paper Session (1)

BAM2026 Conference