Dr. Nauman Wajid
2 articles
United Kingdom
Birmingham City University
Biography
Lecturer in Marketing
Publications by Year
Showing 2 of 2
AI-Driven Brand Anthropomorphism and Consumer Attachment: A Mixed-Methods Study
NW
Nauman Wajid
Birmingham City University
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session (1)
BAM2026 Conference
Fostering Consumer Engagement and the Sense of Virtual Community through Branded Content Experience: The Role of Information Privacy Concerns
NW
Nauman Wajid
Birmingham City University
MW
Muhammad Waqas
University of Portsmouth
MK
Muhammad Ali Khan
Nottingham Trent University
Marketing and Retail
Full Paper Session
Paper
Marketing and Retail (M&R) Full Paper Session
BAM2024 Conference