Understanding emerging consumer roles as tools for value co-creation in the metaverse

RE

Ryan Ellis University of East Anglia

NY

Nick Yip University of Brunel

JW

Jonathan Wilson University of East Anglia

RJ

Robert Jones University of East Anglia

Full Paper Session Paper

Marketing and Retail Full Paper Session

BAM2025 Conference

Understanding emerging consumer roles as tools for value co-creation in the metaverse

RE

Ryan Ellis University of East Anglia

NY

Nick Yip University of Brunel

JW

Jonathan Wilson University of East Anglia

RJ

Robert Jones University of East Anglia

Human Resource Management Full Paper Session

Marketing and Retail Full Paper Session

BAM2023 Conference