How do hotel managers respond to online reviews? An exploration of the African context.

BL

badr-eddine lahsini

RP

Ravi Prakash Ranjan University Mohammed VI Polytechnic

AG

Agnès Gorge

DB

Dirk Boehe Université Mohammed VI Polytechnique

Developmental Paper Session Paper Attachment

Marketing and Retail Developmental Paper Session (B)

BAM2023 Conference