Understanding Customer Engagement in Online Retailing: A Systematic Literature Review

RK

Rahul Pratap Kaurav FORE School of Management, New Delhi, India

AS

Aayushi Sharma FORE School of Management, New Delhi, India

SK

Surabhi Koul FORE School of Management, New Delhi, India

Marketing and Retail Developmental Paper Session Paper

Marketing and Retail Developmental Paper Session

BAM2025 Conference

Experiential Value Driving the Impact of Seamless Experience in Omnichannel Retailing

SK

Surabhi Koul FORE School of Management, New Delhi, India

AS

Aayushi Sharma FORE School of Management, New Delhi, India

RK

Rahul Pratap Kaurav FORE School of Management, New Delhi, India

Marketing and Retail Developmental Paper Session Paper

Marketing and Retail Developmental Paper Session

BAM2025 Conference

Understanding Customer Engagement in Online Retailing: A Systematic Literature Review

RK

Rahul Pratap Kaurav FORE School of Management, New Delhi, India

AS

Aayushi Sharma FORE School of Management, New Delhi, India

SK

Surabhi Koul FORE School of Management, New Delhi, India

Marketing and Retail Developmental Paper Session

Marketing and Retail Developmental Paper Session

BAM2023 Conference

Experiential Value Driving the Impact of Seamless Experience in Omnichannel Retailing

SK

Surabhi Koul FORE School of Management, New Delhi, India

AS

Aayushi Sharma FORE School of Management, New Delhi, India

RK

Rahul Pratap Kaurav FORE School of Management, New Delhi, India

Marketing and Retail Developmental Paper Session

Marketing and Retail Developmental Paper Session

BAM2023 Conference