Dr. Paul Fleet
2 articles
Bradford University
Publications by Year
Showing 2 of 2
AI induction in Marketing and Advertising! Qualitative insights from practitioners in the UK.
SB
Syed Bukhari
Hult International Business School London
LC
Lucill Curtis
Norwich Business School - University of East Angila
PF
Paul Fleet
Bradford University
OO
+1 more
Oluwaseun Olabode
Bradford University
Innovation
Developmental Paper Session
Paper
Innovation Developmental Paper Session
BAM2025 Conference
AI induction in Marketing and Advertising! Qualitative insights from practitioners in the UK.
SB
Syed Bukhari
Hult International Business School London
LC
Lucill Curtis
Norwich Business School - University of East Angila
PF
Paul Fleet
Bradford University
OO
+1 more
Oluwaseun Olabode
Bradford University
Innovation
Developmental Paper Session
Innovation Developmental Paper Session
BAM2023 Conference